The Five Star Practices blog
Practical notes on getting an independent practice found, chosen, and running smoothly behind the scenes.
What a Real 12-Month SEO Plan for a Practice Looks Like
Your Sitemap Is a Map, Not a Ranking Signal
There Is No E-E-A-T Score. Be Careful With Anyone Selling One.
Does Google Watch How Long Patients Stay on Your Site?
If Someone Sells You GEO on Top of SEO, You're Paying Twice
The Backlinks a Medical Practice Actually Needs
An E-E-A-T Checklist for Medical Practice Websites
You Don't Need an llms.txt File. Here's What AI Actually Reads.
How Google Actually Measures Your Site's Authority
Why an SEO Checklist Alone Won't Rank Your Practice
How an AI Decides to Mention Your Practice by Name
Your Homepage Has Authority. Point It at the Right Pages.
What E-E-A-T Looks Like on an Actual Practice Website
SEO, AEO, GEO: A Translation Guide for Practice Owners
How to Tell a Real Local SEO Expert From a Salesperson
The Trust Signals Google Can Actually Read on Your Site
Being the Answer: A Practice Owner's Strategy for AI Search
Your Website Has to Say Something the Practice Down the Street Doesn't
Domain Authority Is a Vendor Metric, Not a Google One
Why One Page Per Service Isn't Enough
What Actually Happens When a Patient Asks ChatGPT for a Doctor
How to Read the Monthly Report Your Marketing Vendor Sends
Why Google Grades Medical Websites Harder Than Almost Anything Else
The Most Valuable Line of Text on Your Practice Website
How AI Search Decides Which Practices to Recommend
What a Free SEO Audit Is Really For
How a Small Practice Outranks a Hospital System in Its Niche
Google Found Your Page and Skipped It. Here's Why.
What You're Actually Buying When You Buy Local SEO
Can ChatGPT See Your Practice? How to Check.
E-E-A-T, Translated for Physicians
Impressions Are a Surrogate Endpoint. Booked Patients Are the Outcome.
What AI Can't Add to Your Practice Pages
Google Runs a Credentialing Process on Your Website. The Failures Are Usually Clerical.
Why a Less Experienced Competitor Shows Up Above You on Google Maps
Your Waiting Room Has a Ramp. Your Website Probably Doesn't.
When Patients Ask an AI Instead of Google, Will It Recommend You?
What Your Google Business Profile Should Look Like Right Now
The Patient Reviews Playbook for a New Practice
The Website Mistakes That Keep Independent Practices Invisible
Local SEO for Private Practices Runs on a Short List of Fundamentals
When to Consider a Different Website Platform (and When to Stay)
The Clinics That Lost Ground in Google's Updates Had the Same Website
The Review Math: How Many Google Reviews Does Your Practice Need?
Your Website Content Has a Half-Life
'Zero-Click' Doesn't Mean Zero Patients
ChatGPT and Google Trust Completely Different Sources
If Your WordPress URL Still Points to a Staging Domain, Google Is Indexing the Wrong Site
Thinking of Your Website as Clinical Infrastructure
Your Patients Aren't Chatbot Tickets
