The Five Star Practices blog

Practical notes on getting an independent practice found, chosen, and running smoothly behind the scenes.

How to Show Up When Patients Ask an AI Instead of Google

AI Search Jun 30, 2026

What Your Google Business Profile Should Look Like Right Now

Google Business Profile Jun 16, 2026

The Patient Reviews Playbook for a New Practice

Reviews May 26, 2026

The Website Mistakes That Keep Independent Practices Invisible

Websites May 5, 2026

Local SEO for Private Practices Runs on a Short List of Fundamentals

Local SEO Apr 14, 2026

When to Consider a Different Website Platform (and When to Stay)

Platform Capabilities Mar 28, 2026

70% of Healthcare Clinics Got Crushed by Google's 2025 Updates. Here's What They Had in Common.

Digital Strategy Mar 18, 2026

The Review Math: How Many Google Reviews Does Your Practice Need?

Digital Strategy Mar 18, 2026

Your Website Content Has a Half-Life

Technical SEO Mar 17, 2026

'Zero-Click' Doesn't Mean Zero Patients

Digital Strategy Mar 17, 2026

ChatGPT and Google Trust Completely Different Sources

AI Search Visibility Mar 16, 2026

If Your WordPress URL Still Points to a Staging Domain, Google Is Indexing the Wrong Site

Technical SEO Mar 13, 2026

Thinking of Your Website as Clinical Infrastructure

Digital Strategy Mar 8, 2026

Your Patients Aren't Chatbot Tickets

AI in Medicine Mar 7, 2026

Most of Your Practice Pages May Not Be in Google's Index

Technical SEO Mar 6, 2026