Brian Whittaker
President and Head of Practice Growth
Builds and runs the systems behind every site we ship.
Built for the practices that stayed independent.
A big health system can afford a whole marketing department. An independent practice usually can't, and shouldn't have to just to compete.
Why we exist
The marketing muscle of a big system, without the department
Every independent practice we've talked to has the same story: a website nobody has time to update and a review page nobody manages. None of that is a failure of the practice. It's a failure of every option that's been sold to them.
Five Star Practices was built to close that gap. We are the marketing team a growing independent practice doesn't have room to hire, delivered as one standing service instead of a stack of software to learn.
Who's behind it
The team behind the standard
We come from building and running the systems practices depend on every day, not from selling a website and moving on. That's the standard behind everything we ship: it has to keep working long after launch day, because we're the ones who keep it working.
Philline V.
Client Support
Answers when a practice needs something changed, and sees it through.
Angelica T.
Content and Listings
Writes the pages and keeps every listing accurate across the web.
President and Head of Practice Growth
Who builds your site
Five Star Practices is a disabled veteran-owned business, built and run by Brian Whittaker, who taught himself to build websites in 2002 and has worked in the industry since 2010. He still builds the practice sites the company ships, along with the local-search and reviews systems that get them found.
Two decades in, his background spans digital marketing and front-end web development, from building and operating web platforms at scale to the content and data pipelines behind them, with the statistical training to measure what helps patients find a practice instead of guessing at it.
Credentials
Certified in the work we sell
BrightLocal Academy
Local SEO
Five Star Practices · 2026
Let's talk about your practice
Whether you're opening your doors for the first time or trying to get your existing practice's marketing back under control, we'd like to hear about it.
Get in touch